By Ariel A.

Are reviews really good for your business?


Time and time again we hear that it is important to have as many reviews as possible in order to increase your ranking on Google and other search engines. Nonetheless, we have other companies like yelp who state that it isn't as good of an idea as we think. On Yelp, people read and write reviews about their favorite local businesses. So it might seem counter-intuitive that we actually discourage business owners from asking their customers to write reviews.


Is it just me or did yelp really just say that?

Now I as much as anyone else can be completely confused by such a statement from yelp themselves who by any means are a source of reviews for anyone looking to learn more about a certain restaurants or body shops or tattoo parlor. You name it and yelp has someone reviewing or commenting about a business. Yelp has become the go to place for reviews, but they don't just stop there they explain their arguments in these next points:


1. Would-be customers might not trust you. Let's face it, most business owners are only going to ask for reviews from their happy customers, not the unhappy ones. Over time, these self-selected reviews create bias in the business listing -- a bias that savvy consumers can smell from a mile away. No business is perfect, and it's impossible to please 100% of your customers 100% of the time.


Now from just reading this statement you can easily understand their point of view and for the most part I completely agree with yelp because I will always rather ask a client who I have a good relationship with as opposed to someone I don't. But, I have been on the short end of the stick with yelp as well, because what they won't tell you is that they have become so selective that they will even delete reviews that people have placed on your own yelp page. Yup, they have done it to me folks! As a result, I now have no reviews on my page and could potentially be loosing out on tons of business because yelp wants to be selective.



What does Google have to say about this?

From what we already know Google has placed an important value to online reviews. Reviews can easily make or break a business as quickly as they can be opened. The beauty about Google is that they aren't as selective as yelp and they allow anyone whether by request or just mere desire to give their opinion about a specific business. The one thing that most people don't understand is that reviews don't just affect the consumers purchasing decision they also effect your SEO (Search Engine Optimization). SEO is what controls whether you will be seen first or last online.

According to Pam Neely from Act-on - A one-star increase in your rating score can increase revenue 5-9%. That 5-9% can be huge for many of us small business owners trying to increase our revenue day in and day out.


In conclusion, my best guess is to stay away from yelp when it comes to reviews. My reason for saying this is because who is to say that yelps algorithm won't take away a good review simply because it sounds like someone is being asked to write a review. Since, I have personally been affected by their algorithm I would of course always recommend that you ask people to review you on Google before ever going on Yelp. Thank you.



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